1920s Makeup Trends
Aside from older women wearing very discreet touches of makeup to keep up appearances, women rarely wore makeup prior to the 1920s. In fact, it was considered “indecent” for women in the Victorian Era to exaggerate their features with rouge and lipstick. The act of “painting one’s face” was only done by stage performers or floozies - it just wasn’t something respectable women did. During the Roaring Twenties, however, all of that changed. To create an authentic flapper look, take a look at unique popular 1920s makeup trends.
Makeup and the Roaring TwentiesThe Roaring Twenties was an era of excess. Not to mention, women were finally casting off and openly defying traditional gender norms. This meant cutting their hair, wearing short skirts, and wearing makeup in public. By the mid-1920s, nearly every pharmacy and department store had makeup counters where women could sample powders, mascaras, and lipsticks before taking them home. What truly made makeup a mainstay in society was the rise of the movie industry. Not unlike today, young women in the 1920s wanted to emulate their favorite celebrities. The increased need for cosmetics in Hollywood also meant more products were being developed by famous names like Max Factor and Elizabeth Arden, which were eventually sold to the public.
Popular Jazz Age Makeup Trends
Throughout most of the 1920s, dark red lipsticks were all the rage. Many women used lip color to make their mouth look smaller and rounder. A heart-shaped “Cupid’s Bow” lip was arguably the decade’s most popular makeup trend.