There are no products in your shopping cart.
At the beginning of my narration about the role of fashion in our life, first of all I’d like to point out that there are lot’s of different opinions concerning the meaning of the word “fashion” itself and its role in our life.
Some people may think that fashion is an empty whim, hobby of idlers. For others fashion is a trade, daily creative work. The third may tell that the given question is not so simple to answer.
But all of these categories will agree that fashion has always surprised, caused bewilderment, amazed our imagination and puzzled – since the first day of its birth.
The word "fashion" origins from latin "modus" which is translated as «measure, way, rule». In general, this sense has been kept up to our days, and anyway it constitutes a part of the modern concept of a fashion.
I’d like to dwell on the following definition of this word: fashion is a constantly varying direction of public taste.
Fashion designer Rej Kavakubo once has told: «Fashion is an eternal search of new answers to a question: what is the beauty».
What’s the role of fashion in our life? There are people who may declare that they don’t recognize any fashion; however their clothes, they are dressed in, their style may belong to definite type of fashion. Hence, it is possible "to recognize" or "to not recognize" fashion, to be admired or indignant with it, to be its creator or a slave, but it is impossible to be outside of fashion.
Everyone perceives fashion in its own way; it depends on his age, education, belief, culture and character. One can state with a deep assurance that for any of us fashion is equally a part of our private world and our public life. It is a social phenomenon.
From earliest times, man has changed his clothing frequently. A phenomenon known as "fashion" sprang up thousands of years ago. Men and women have tried to wear new things, different things, clothes that would impress people or frighten others. To give these people new clothes, other people had to have new ideas, creativity - and so was born the first fashion designer - around 5,000 years ago.
The majority of the books, devoted to history of a suit, begins with the description of clothes of Ancient Egypt. From the scholarly works it is possible to find out, how primitive people of the Stone Age weared in ancient times, and what is the fashion of modern tribes of aboriginals in Africa and Australia.
Fashion can be defined not only as the accepted way of dressing that is adopted by a group of people at a given time. It is not only a process of changing clothes in different epoches, but it is a complicated social and aesthetic phenomenon. It is reflected by the searches of our own style, manner of behaviour, displays of taste, internal culture.
Fashion gives an important influence on what we wear and what we think. Fashion is part of the social world we inhabit; we are surrounded by shops which sell it, and we judge clothes by its standards.
Fashion movements cover small or large groups of people, for short or long periods of time. It involves change and acceptance of change by groups of people. Fashion cycles usually repeat in a circular flow; it rises, reaches a peak, and declines. …